Investment Thesis

We are disrupting the financial services market in Latin America

We have created a powerful reputation and a valuable brand that is highly regarded in our markets and around the world. Nu is one of the largest digital banking platforms in the world based on number of customers, and one of the leading technology companies in the world, serving customers across Brazil, Mexico, and Colombia.

We are in the early stages of technology companies revolutionizing a broad range of services by putting the customer at the center of our strategy and using mobile and cloud-based models. We offer a growing suite of financial technology solutions designed to create superior client experiences and have augmented our ecosystem by adding products and services from marketplace partners to our platform, such as insurance, mobile phone top ups, and foreign remittances, all under the Nu brand.

We have reinvented how to attract, serve and retain retail banking customers digitally. Our customers are increasingly choosing Nu as their primary banking relationship as they become more comfortable with our products and user experience, increasing their usage of our products.

We have created a self-reinforcing business model that we believe enables us to serve our ecosystem of customers and partners more effectively as we grow, and to generate significant and sustainable competitive advantages in the marketplace.

We believe in the use of data and technology to create a fundamentally different cost structure, which then enables us to offer an incredible customer experience irrespective of income or social class, while at the same time benefiting from strong unit economics.

Our mission is to fight complexity and empower people in their daily lives. As we pursue our mission of empowerment, we are building a company that is focused on connecting profit to purpose in order to benefit all our stakeholders, creating much stronger communities where we operate.